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BEA teams up with Brash to open Innovation Centre

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With the rapid rise of financial technology (FinTech), the Bank of East Asia (BEA) has opened its first BEA Innovation Centre in Hong Kong in a bid to underscore its digitised banking services with the help of the branding agency Brash.BEA has partnered with Brash to create a brand experience strategy that resonates its ambitions of creating digital, omnichannel retail banking experience in the region.The whopping 3,500 square foot Innovation Centre is located in Kwun Tong with three specialised zones.Each element of the new Innovation Centre was considered by Brash. It informs all facets of the space, such as the iCentre, a space for all to interact with BEA's latest digital innovations and services.The iHub is a new environment designed to facilitate deeper communication and ideation while the new iLab is a new home for the bank's R&D team. With its open plan and communal style seating, the new space allows BEA's digital specialists to interact and share big data and insight.[gallery link="file" size="medium" ids="124396,124397"]The centre was built around an overall visitor journey, focused on the experiences of different user groups from members of the BEA team to specially invited guests.'Our new Innovation Centre is a testament of our focus and resolve. We chose to work with Brash because of its excellent track record for setting award-winning, bold new standards in innovative strategic branding.' said Vincent Hui, general manager for Bank of East Asia.'The BEA Innovation Centre is our answer to the new digital consumer, its immersive brand experience is promising to redefine the category. This project has been key in cementing BEA's leadership position and will help Brash to further grow its reputation for creating game changing brands in Asia and beyond,' said John Brash, CEO of Brash. 

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