Creative content and influence agency Be Strategic Malaysia has named Dan Iskandar (pictured) to the newly created role of creative strategist, who will oversee creative content and influence programmes for clients, integrating both online and offline channels. He reports to chief strategist Ashvin Anamalai.
In a statement to A+M, Be Strategic’s spokesperson said the agency is expanding to support the “rapid growth in business and operations”. To support and manage the growth, a management team is being put in place, with Iskandar being the first appointment. “There will be other appointments made in the near future, and we will make those announcements once it happens,” the spokesperson added.
Iskandar was most recently the national marketing manager for a food and beverage multinational. Over the past 10 years, he has also worked with and led creative and strategic teams across traditional and digital platforms with brands such as Nestle, Guinness Anchor, Nandos, Naza KIA and U Mobile, among others. Iskandar started his career as a copywriter at Grey.
“In today’s rapidly evolving landscape of technological developments, it is important for brands to team-up with the right strategic partner to help them navigate this fluid environment. In doing so, the right partner can provide the most effective content via the most suitable platforms in order to achieve measurable business outcomes,” Iskandar said.
Anamalai said with Iskandar’s proven leadership and creative capabilities, the agency looks forward to providing its clients with research-led insights to present a fresh creative approach, strategic and most importantly, business-effective campaigns.
Among the list of clients the agency works with include Baker Hughes, Quill Automobiles, Gamuda Land, UDA Land and Kuala Lumpur City Hall.