Creative agency BBH Asia Pacific and the Economic Development Board of Singapore (EDB) have launched the application process for the second joint EDB-BBH International Strategy Scholarship (ISS) following a successful first trial last year.
The ISS scholarship – an initiative combining the advertising and marketing industry – was launched in 2013 to address a gap within the strategy and planning sector with the long-term ambition of boosting Singapore’s marketing and communications industry.
The ISS scholarship is supported by the EDB in an effort to grow key manpower capabilities in Singapore’s workforce for emerging sectors through overseas attachment and training with leading companies.
“As more global brands enter and seek to grow their business in this highly competitive region, never has there been a more important time for agencies to offer strategic counsel to clients and their business. EDB aims to tap into BBH’s world-renowned planning and creative excellence to offer candidates a solid foundation in the area of research and brand strategy” Kelvin Wong, assistant managing director, EDB said.
Frank Reitgassl, head of strategy & managing partner BBH Asia Pacific added that planners have a clear, on-going mandate to give clear strategic direction to inspire ideas that create fame and effective business results for brands.
“BBH will expose these candidates to the best in the business with the aim that they will become the new generation of the industry’s top talent,” he added.
Three recipients of the scholarship will begin their training at BBH Asia Pacific based in Singapore and complete their training in BBH London over a period of 14 months. The programme will commence in September 2014.
The grant is open to undergraduates who are citizens or permanent residents of Singapore.