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BBDO/Proximity Live rebrands to BBDOLive

BBDO/ProximityLive has launched a new name and identity – BBDOLive.

The new name reflects the agency’s growth and evolution into an integrated communications firm, providing through-the-line communications solutions to clients.

In addition, it signals a closer relationship with parent network, BBDO, to provide ‘Total Work’ solutions to clients throughout China.



The new agency specializes and brings together PR, social media, experiential, design and creative services, to create complete brand experiences for its clients and their customers.

“Many of our clients face challenges that require innovative communications approaches. We cross the boundaries of traditional communications to deliver powerful, result oriented ideas to clients,” commented Nick Cakebread (pictured), managing director, BBDOLive.

“Our teams comprise of experts that work across paid, earned, shared and owned media channels to enhance the solutions we can provide to clients.”

“We’re delighted to announce the launch of BBDOLive. It underpins further our ability to offer the most complete and effective marketing and communications solutions for our clients”, said Carol Potter, President and CEO, BBDO Greater China.

Nick Cakebread has been with BBDO/Proximity Live since 2011 and within Omnicom since 2005. Other key members of the agency’s management team include Jing Ming Gong, Business Director and Eugene Cheok, Design Director. Both have been with the agency since 2011.

BBDOLive currently works with clients in the luxury, lifestyle, entertainment, alcohol, property, food and beverage industries.

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