BBDO Vietnam launches first campaign for C.C Lemon brand

Suntory PepsiCo Beverages Vietnam has launched a campaign for the Japanese brand C.C. Lemon in Vietnam. The campaign was created by BBDO Vietnam.The new 60-second commercial focuses on the ‘lively’ and healthy feeling the drinker enjoys with C.C. Lemon. This is illustrated through the TVC adopting a musical genre. Through the campaign the brand hopes to evoke an uplifting physical and emotional effect on consumers.BBDO Vietnam has been working on the C.C. Lemon launch strategy for Vietnam since July 2013, and won the assignment for the communications last November, in a three-way pitch. The campaign is just the beginning of C.C. Lemon’s foray into the market, which is also supported by street posters, outdoor, digital and activation.“We really liked how BBDO approached the launch and their campaign idea,”Mario Suzuki, marketing director Suntory Brands of Suntory PepsiCo Beverages Vietnam said.David Smail, chairman and executive creative director of BBDO Vietnam added, “When we were thinking bright yellow and liveliness, it just made sense to go with a big Broadway musical number. It’s fun, eye-catching and certainly ‘lively’.”http://youtu.be/weMLFyX34hgClient: Suntory PepsiCo Vietnam BeveragesAgency: BBDO VietnamProduction House: TritonDirector: Tenn