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Fonterra launches new products in Vietnam

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Fonterra Brands Vietnam has launched its prenatal milk, AnmumMaterna Concentrate, in the market with the help of BBDO.The campaign focuses on the product’s liquid attributes, while highlighting the need for Folate and other nutrients early in pregnancy through a simple ‘Announcement’ story between a wife and husband.Ben Mayson, marketing director of Fonterra Brands Vietnam said: “We appreciate the way BBDO was able to fuse the functional product message with simple storytelling. Early signs are it’s already resonating well with retailers and consumers.”http://youtu.be/j_Fsjnjk_p4“It was one of those unique opportunities to tell a really single-minded and endearing story that fits the product and the brand. Executionally, the direction and talent performances really delivered the subtle narrative,” David Smail, chairman and executive creative director of BBDO Vietnam said.Client: Fonterra Brands VietnamAgency: BBDO VietnamProduction House: ClubhouseDirector: Brendan Young

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