BBDO and Syn launch music studio in Beijing

BBDO Asia has announced the opening of its in-house music production facility in Beijing operated in collaboration with renowned music production company Syn.The studio comprises of a recording facility with full-time engineering and production staff and will provide a full-service music solution to BBDO’s clients, from music composition, arranging, recording, mixing to orchestration, music supervision, sound design and rights management by leveraging Syn’s global network of offices and talent in Japan and the US.“Music and sound is critical in creating the most memorable work, yet often it is left as an afterthought. By offering a music production facility of such calibre, that sits within our creative department, we intend to improve the standard of work for all our clients with more efficient and early dialogue between creative and music, and to educate and nurture the broader musical tastes of clients and staff alike”, said Arthur Tsang, chief creative officer of BBDO Beijing.Over the past two years, Syn have been working on several of BBDO China’s projects, creating amongst others memorable soundtracks for Mercedes-Benz Brand Campaigns in China, Dove Chocolate’s ‘Rhythm of her Heart’ mini-musical and Doublemint’s ‘Story of QQ and JJ’.