BBDO Singapore names new creative director

BBDO Singapore has brought on board Umma Saini from BBDO India as creative director.Saini was part of the creative team behind P&G Ariel’s #ShareTheLoad campaign, which has garnered her, along with the team, local, regional and global accolades. She spent over 10 years in advertising. Her extensive experience covers a range of industries, working on clients including Ariel, Johnson’s Baby, Vodafone, Quaker, Emirates, Amul and Future Group, to name a few.Saini said, "I'm excited to join BBDO Singapore. I love the BBDO network; it has the most caring, creative and passionate people, and the work always speaks for itself. I look forward to taking my learnings from a diverse market like India, and putting them to good use for our local and regional clients. Some of our best minds are in Singapore and I can’t wait to embark on this new journey with them.”Jean-Paul Burge, chairman and CEO for BBDO Asia said “Saini is a world-class talent and a fabulous addition to our Singapore Creative team. She brings passion and energy to all she does and her reputation for creating game-changing creative ideas and work for our clients is well deserved.”Saini commenced her role in Singapore on 25 May, 2017.