BBDO Singapore makes new creative hires

BBDO Singapore has made four new creative hires. Lauren Lim (pictured far left) is coming on board as creative director and Mark Ibaviosa (pictured second from left) as senior copywriter.Meanwhile Tan Zi Wei (pictured second from right) has been hired as art director and Amos Chen (pictured from far right) as copywriter. The new hires are positioned to further work with the agency’s growing creative department.“It is important for all of us to recognise that, as content is manifesting itself in all shapes, forms and formats, the need to stay true to a brand’s purpose and socio-cultural insights is as vital as it’s ever been. This is what every single creative talent is geared towards,” Primus Nair, executive creative director, said.