BBDO Singapore beefs up

BBDO Singapore has hired Lucy Hurst as planning  director. Hurst will work with BBDO head of planning, Andy Wilson, and BBDO Singapore ECD, Ronald Ng to drive strategic leadership on a combination of multinational and local accounts.Hurst joins BBDO from WPP London agency Rainey Kelly Campbell Roalfe & Saint / Y&R. She has worked on a diverse set of client accounts including LG, Danone, innocent, Revlon and others.“We are all super-excited to have Lucy join our team – not only does she have the strategic goods to thrive and add value to all our clients, she has the collaborative and entrepreneurial character that truly fits our values and culture,” Wilson said.