BBDO Guerrero to spearhead Board of Investments ad campaign

The Philippine Board of Investments (BOI) is mounting an advertising campaign that will be headed by BBDO Guerrero, a project the agency won via a pitch with undisclosed participants.From attracting tourists with its work on the widely successful “It’s More Fun in the Philippines” campaign of the Department of Tourism, BBDO Guerrero will now be tasked to draw in investors and businesses.Part of the Department of Trade & Industry (DTI), the BOI is the national promotions agency of the Philippine government aimed to spur foreign and domestic investments for the country.“The Philippines is the cause of much excitement amongst economic analysts currently”, said Tony Harris, Chief Executive of BBDO Guerrero.“The latest results and trends point to a genuinely positive investment opportunity and so it is our task to create a campaign that matches the country’s ambitions,” he adds.Upcoming projects were not disclosed.