BBDO Guerrero brings Modess into digital

Johnson & Johnson Philippines has expanded BBDO Guerrero’s role to handle digital duties for feminine hygiene brand Modess.BBDO Guerrero currently handles the brand’s above-the-line requirements and has launched a successful new brand campaign dubbed #makeyourmove earlier this year.The plan is for the agency to bring the campaign into digital in a bid to create a more integrated marketing plan for the brand, which Tina Sabarre, Director of Marketing for Johnson & Johnson Singapore, Indonesia, Malaysia and Philippines (SIMP),said is crucial now more than ever.“BBDO Guerrero has created a landmark campaign for Modess and in this ever more competitive market, a holistic campaign is not just a ‘nice to have’ but a necessity, she said.Apart from Modess, BBDO Guerrero also handles the Johnsons Baby range and earlier this year launched their new “Signatures Of Love” campaign.“Working on the digital project allows for more synergy with the current above-the-line campaign for Modess.  With this new digital assignment, we can really let the campaign stretch and show its full potential,” Tony Harris, Chief Executive of BBDO Guerrer