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BBDO Greater China appoints Beck You as managing director

BBDO Greater China has appointed Beck You as its managing director.

Based in Beijing, You (centre of the article image) will lead the office and manage key clients such as Mercedes Benz, HP, and the Chinese Basketball Association. Having spent two years with an advertising agency and nine years with Mercedes-Benz, You has established a reputation for creativity and passion with an open and dedicated spirit.

“BBDO team is no stranger to me in the last 10 years. We have got all the ingredients needed to do amazing work – a deep pool of young talent, a strong client portfolio and a collaborative network,” said You.

Jean-Paul Burge, chairman and CEO of BBDO Asia, added, “I’m delighted to have someone of You’s experience and talent join our Greater China management team. He will no doubt bring a new dimension to how we approach that market in 2019.”

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