BBDO Greater China has appointed Aricio Fortes as Co-Chief Creative Officer of its Shanghai office. In his new role,Â Fortes will partner with the current Chief Creative Officer,Â Awoo Lai.
Fortes will report to Wai Foong Leong,Â BBDO Greater Chinaâs Creative Chairman.Â Prior to his latest appointment,Â Fortes had worked for DM9DDB as its Chief Creative Officer, dealing with various clients, includingÂ McDonaldâs, Walmart, Johnson & Johnson, and Coca Cola. Fortes has also worked for Ogilvy Brasil, Africa and Pereira O’Dell as a creative leader before his stint at DM9DDB.
âSo far Chinese talent and technology have impressed me so much. I am pretty sure nothing is creatively impossible here. I truly believe we can help put China among the most creative countries in the world. And for that to happen courageous talent and clients are always welcome,â said Aricio Fortes.
Speaking ofÂ Fortes’ appointment,Â Leong said he was impressed by Fortes’ track record and thrilled to have him on board.
âIn fact, he has been instrumental in creating positive change in the agency ever since he joined, helping us to reinforce the culture and motto that BBDO strives to live by â The Work, The Work, The Work,â said Leong.