BBC Studios has chosen digital agency Lion & Lion as its digital agency on record for a BBC Earth digital campaign including the launch of BBC’s latest natural history landmark series Dynasties. Dynasties is a series that highlights the battle of power in the animal kingdom to protect their dynasty.
According to a press release, BBC Studios was looking for a digital partner to push boundaries, add value, and had an adequate understanding of their target audience and markets. Lion & Lion presented a proposal strategically designed to fit the channel strategy to raise awareness about Dynasties and the environment.
Lion & Lion will be responsible for digital content, social and audience engagement and driving media in order to build anticipation and drive viewership for the biggest landmark series of the year for BBC Studios. Lion & Lion will also develop the integrated digital strategy to drive viewership of the BBC Earth channel in Singapore, Malaysia, Indonesia, Hong Kong, Taiwan and the Philippines.
“BBC’s dedication to the craft of great storytelling and delivering the best in world-class factual content is truly inspiring, especially in the current market where fact-entertainment and extreme reality is becoming a trend. We’re thrilled to be BBC Earth’s digital partner and to further build BBC Earth’s presence online,” said Sumit Ramchandani, chief client officer at Lion & Lion.