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BBC Global News hires SG ad sales director

BBC Global News has hired Dawn Lee as Singapore account director for BBC Advertising Sales. Lee will be managing high value accounts in Singapore, driving new business growth and supporting the management of the sales team.

She brings a wealth of knowledge to the role and has considerable experience managing, negotiating and closing complex deals as well as undertaking successful negotiations with senior client and agency personnel. Lee is joining BBC after a role as the associate director of advertising in Singapore at Dow Jones Company for Singapore, Southeast Asia, Australia and New Zealand and has been working across print, digital, custom content and conferences.

John Williams, vice president, Advertising Sales, BBC Global News said, “We are all really excited to welcome Lee to the team here in Singapore. She is extremely talented and brings with her a wealth of knowledge and experience within the industry, which we cannot wait to utilise. On top of this she is also a team player and a great fit for the BBC in Singapore and I’m delighted that we have been able to recruit someone with Lee’s credentials to the team.”

Lee said, “I can’t imagine a more exciting time to be working at the BBC. It’s such an aspirational brand to work for and there’s a distinct focus on innovation and emphasis on customer experience. I am impressed by the caliber of the people and the client support structure they have established in our Asia Hub and look forward to working with a world-class team to conjure up great marketing campaigns for clients.”

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