Bayantel reveals new Lola Techie campaign

Lola Techie returns for a new hilarious set of TVCs for Bayan Telecommunications’ Bayan Bundle DSL-Wifi plus Landline.In the three-part series made by BBDO Guerrero, the ever-curious senior consoles her brokenhearted grandson, JR, with jokes and tech advice that has made her a classic icon for the telco brand.http://www.youtube.com/watch?v=4YDVHHXmsig“In giving us Lola Techie, BBDO provided a brand vehicle for Bayan that was capable of being lovable, ownable and most importantly, memorable. It’s great to have her back,” Jojo de Jesus, vice president at Bayan Telecommunications, said.http://www.youtube.com/watch?v=hetQbDlGkrILola Techie’s started charming audiences in 2009 and has since became strongly associated with Bayan Telecommunications.http://www.youtube.com/watch?v=o_gdYekwHNY“All Filipinos can relate to having a strict lola. But you don’t expect one to be the face of a high-tech service. Her character is refreshing and just right for a brand like Bayan,” executive creative director Tin Sanchez.