Bates CHI&Partners Jakarta has appointed Ratna Puspita (pictured) as executive creative director, effective August 2017. Prior to the appointment, she was senior creative director at Mullen Lowe Indonesia.
Her creative leadership roles replaces that of creative chairman, Hendra Lesmono, who went to take on the CMO role at GVM Networks in June, according to his LinkedIn. This will see her being based in Jakarta, Indonesia, and report to Indonesia CEO B Ramanathan.
Puspita has been charged with leading the creative mandate for the agency, and is responsible for the 360 creative output, across the entire client roster. She will also lead, guide and mentor, a talented and young creative team.
During her tenure at Mullen Lowe, Jakarta, Puspita led creative leadership on clients such as Unilever, Garuda, Indofood and Danamon. She has also held stints at JWT and Ogilvy, handling a mix of global and local brands such as Fanta, Sprite, Dove, HSBC, Sunsilk, Axe, Orang Tua Group and Konimex to name a few. She also initiated internal learning and development platforms, namely JWT Discovery for JWT and Lowe Space for Mullen Lowe.
“Puspita joins our management Exco. She is a true force and she comes to help take us up, to take us forward and to take us into our next chapter,” David Mayo, regional CEO, Bates CHI&Partners, said.
“Puspita brings in a combination of solid experience across global and local brands and her passion for guiding, mentoring and nurturing talent. She is ideally suited to leading a capable and talented bunch of young creatives that we have,” B Ramanathan, CEO, Bates CHI&Partners, Jakarta, added.
“I always believe advertising is like a super power. It will be positively impactful, if used wisely. And together with my new challenger team here at Bates CHI&Partners Jakarta I can’t wait to produce work that people actually choose to engage with,” Puspita said.