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Bata Malaysia designs shoes exclusively for SEA Games 2017 athletes

Bata Malaysia has partnered with the Olympics Council of Malaysia (OCM) to come up with shoes designed exclusively for the athletes representing Malaysia in the KL Sea Games 2017. Each athlete will be getting two pairs of shoes, namely a pair of Power (Tiger Design) sport shoes and another formal pair of black Bata shoes.

A total of six different shoe designs were presented to the Ministry of Sports, before a final one (the Tiger Design) was selected by the Sports Minister Khairy Jamaluddin.

“Power sport shoe has a soft nylon upper with a firm back counter and rubber outsole for better traction and a lightweight phylon midsole for better shock absorption. The gradient of the colours from uppers to outsole matched with our official uniform colours. From now on, this will be the exclusive design of shoes for all national athletes going for the various games through the Olympic Council of Malaysia,” the Bata press release said.

“A lot of research and development was done to come up with the right shoe for the athletes.[…] We are very honoured to have this association and hope all national athletes will be happy and proud to wear these Power shoes during the games,” it added.

The official ceremony saw the attendance of Ajay Ramachandran, country manager of Bata Malaysia, who presented both pair of shoes to Tuanku Tan Sri Imran Ibni Almarhum Tuanku Ja’afar, president of the Olympic Council of Malaysia.

Other attendees include Dato Seri Mohamad Norza Zakaria, deputy president of OCM, secretary general of OCM Dato Low Beng Choo, Dato Marina Chin, chef de mission of the Malaysian contingent to the 29th Kuala Lumpur SEA Games 2017, Dato James Selvaraj, corporate business development manager of Bata Primavera, and some of the national athletes.

 

 

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