Basker Rangachari, global head of brand and retail marketing at Standard Chartered Bank, has left the bank after a 10-year career, to take on a new role.
Rangachari (pictured) has been globally responsible for brand strategy, brand governance, brand experience, global sponsorship, client analytics, marketing performance management, advertising, media and campaigns spanning all segments of consumers and businesses.
In his role he was responsible for supporting the retail clients business and executing their global and country marketing strategies; segment and product marketing campaigns; budgetary management; talent development and marketing performance management. He also led the global marketing and agency teams in developing a new brand positioning.
“It was not an easy decision to make and I took a few months to think it through but the new opportunities ahead promise to be adventure-filled, will challenge me to unlearn and relearn and revitalise my youthful energy,” Rangachari said in farewell note to Marketing.
Rangachari had been in the company for over 10 years. Prior to the role of global head of brand and retail marketing, he was also the regional CMO of Hong Kong & North East Asia for four years, where he took out Marketing’s first-ever Marketer of the Year Award. Prior to StanChart, he was also the regional head for business development at MasterCard.
Most recently, Standard Chartered Bank Singapore appointed Judy Hsu as CEO, effective 1 October 2015. Hsu succeeds Neeraj Swaroop who will be leaving the company to pursue other opportunities.