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Banks, telcos make up top MMVB winners

The night ended with a bang for many yesterday, as 30 brands went home with the Malaysia’s Most Valuable Brands (MMVB) awards last night at a ceremony held at KL Hilton.

Joint presented and commissioned by the Association of Accredited Advertising Agenct Malaysia (4As) and Media Prima, the Interbrand study of MVVB was based on three primary components – financial performance, role of brand and brand strength.

“The MMVB project creates robust measurable economic value of brands by financial value generation. The primary objective is to use available resources to influence our brand culture and values to export markets,” said Tony Savarimuthu (pictured), 4As president.

The total value of all 30 brands this year is RM80.2 billion, representing a 49% increase from 2009 despite conservative GDP growth aggravated by the Euro economic crisis.

Maybank has seen a growth of 103.9% since 2009. CIMB comes second with a brand value of RM10,518mil and 100.5% growth followed by Maxis, Public Bank, Celcom and Digi. AirAsia ranked 12th with growth of 257.3% and brand value of RM1,469mil.

“Malaysia today can stand tall and proud among the other emerging Asian economies. Brands like CIMB, Maxis, Perodua, Petronas, Air Asia, among many others have successfully crossed international borders,” said Dato’ Mukhriz Mahathir, International Trade and Industry deputy minister on behalf of deputy prime minister Tan Sri Muhyiddin Yassin.

This is the fourth installment of MMVB, held once every two years. Evaluation was undertaken by Interbrand, pioneer of established methodology of brand evaluation.

Here are the top 10 winners of 2012:

1) Maybank – RM10.96 bil (RM5.37 bil in 2009)

2) CIMB – RM10.52 bil (RM5.25 bil in 2009)

3) Maxis – RM10.08 bil (no 2009 indication)

4) Public Bank – RM9.13 bil (RM6.59 bil in 2009)

5) Celcom – RM5.69 bil (RM3.99 bil in 2009)

6) DiGi – RM4.70 bil (RM3.13 bil in 2009)

7) Resorts World – RM4.18 bil (RM3.46 bil in 2009)

8) Parkson – RM3.79 bil (RM3.74 bil in 2009)

9) Sime Darby – RM3.39 bil (RM2.99bil in 2009)

10) Petronas – RM3.32 bil (RM2.65 bil in 2009)

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