Bank Simpanan Nasional (BSN) has appointed Rantau PR as its agency of record for a year. The appointment comes following BSN working with the agency on several campaigns such as You Against Debt and Jom Happy campaigns.
The recent introduction of BSNâ€™s rebranding is the first project for Rantau PR in its new role. Puspa Marina Datoâ€™ Haji Omar, BSNâ€™s senior vice president and head of strategic communications said the bank â€ślooks forward to having the Rantau PR team play a larger roleâ€ť in its communications strategy which currently focuses on creating awareness on the impact of its rebranding.
â€śThe marketing environment for banking has never been more complex than it is today, as we try to build our BSN brand and reach out to 21st century consumers through ways that have the strongest resonance among them,â€ť she said.
Gogulan Dorairajoo, chief executive officer of Rantau PR said, â€śPeople are at the heart of everything we do and we have always been a strong consumer-driven agency. BSNâ€™s strategy to increase engagement with consumers and the general public aligns well with Rantau PRâ€™s capabilities. We are being challenged to engage people in conversation about money and their financial future without making it daunting and unintelligible. The BSN team have been very open to embracing new ideas in their past campaigns and we are excited to redefine how they communicate with todayâ€™s connected public.â€ť
BSNâ€™s You Against Debt campaign garnered five awards at the Marketing Excellence Awards 2014 â€“ Gold awards for Excellence in Content Marketing and Excellence in Marketing Communications, Silver awards for Excellence in Brand Strategy and Excellence in Launch Marketing, and a Bronze award for Excellence in Marketing Innovations.