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Baidu Music merges with traditional music company

Baidu Music, the world’s largest Chinese-language music search platform and Chinese music service Taihe Entertainment Group, have announced plans to merge.

The new company will combine Taihe’s artists and repertoire (A&R) resources with Baidu Music’s digital platform and distribution capabilities.

The merger marks the first full integration of an internet platform and a traditional music company.

Baidu Music now has more than 150 million monthly active users, while Taihe Entertainment Group holds the rights to over 700,000 recordings along with long-term cooperation agreements with hundreds of international and domestic music institutions.

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