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Bacardi-Martini names SEA marketing lead

Bacardi-Martini has appointed Lisa Jazwinski  to the newly-created role of marketing director of Southeast Asia.

Jazwinski will be based in Singapore and report to Mahesh Madhaven, president of South Asia and area director Southeast Asia for Bacardi who is based out of India.

In her new role, Jazwinski is tasked to create and lead the marketing agenda for Southeast Asia markets, namely, Singapore, Thailand, Vietnam, Philippines, Malaysia, Indonesia, and Indochina.

She will also drive growth though increasing marketing capability, raising the creative bar, driving efficiencies across countries, and gaining consumer knowledge.

Jazwinski was previously global marketing manager, communications & shopper marketing on the Bacardi brand at Bacardi Global Brands in London. Prior to that, she was brand director for Rums for Bacardi Canada.

Recently, marketing and sales director of Bacardi-Martini Singapore, Bernard Yeo left the company to take on the role of head of marketing at Carlsberg.

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