Welcoming in the royal couple
British Airways has created an ad to welcome The Duke and Duchess of Cambridge to Singapore. The print ad, created by BBH Asia Pacific, replaces the well-known English tradition of a ‘cuppa’ with the local ‘teh tarik’. It portrays a British Airways cabin staffer offering ‘teh tarik’ in a plastic bag coupled with straws on a silver plate. The ad runs in local newspapers The Straits Times and Today for two days.
Sony promotes water resistant phones
Sony has launched a campaign in order to drive sales for the two water-resistant smartphones, “Xperia acro S” and “Xperia go” in the market. The marketing strategies aimed to create awareness of these features and the campaign is set to last until September. It runs on print, out-of-home and radio. Sony also conducted roadshows at One Raffles Place, Bugis Junction and Cathay Cineleisure. The media agency in charge of the campaign was OMD. While the campaign was part of a global execution, the events execution and media strategy were conceived locally.
Lustre Pictures opens Singapore office
Creative content producer Lustre Pictures has opened a new office in Singapore and appointed Brian Hallett to spearhead Lustre’s drive into the market. Being based in Singapore Hallett will utilise his agency experience in Australia, APAC and the US to drive Lustre Pictures’ new business development. He has worked as creative director and senior writer for ad agencies including JWT, DDB, Leo Burnett and AdPartners. Lustre Pictures was launched in Sydney and India last year as a sister company of Australian post production facility Digital Pulse.
Giant murals at Changi
Out-of-home ad agency JCDecaux Singapore has launched a brand new media offering at Changi Airport with its new panoramic murals. The pair of illuminated walls running up to two metres in height has launched its first ad campaign for its client ANZ. It is located at the arrival baggage claim hall in terminal one targeting regional customers in Southeast Asia.