Ayam Brand embraces VR as it turns 125

Ayam Brand is celebrating 125 years of its launch using its innovative racing-to-space virtual reality campaign that highlights its regional sustainability efforts.The campaign uses 360 degree footage from high-altitude balloons that were launched by Ayam Brand in Kahang, Johor. Ayam Brand developed its own rig and camera casing to withstand high-altitude, low-pressure, very low temperature conditions to capture footage from a height of up to 29,000m for stunning views of Malaysia, Singapore and Indonesia.The contest will run from November 20 to Dec 1, 2017 and will be held in Malaysia, Singapore, Vietnam, Thailand, Australia, China, Japan and France. Participants from Malaysia stand to win more than 1,000 prizes including five VR goggles.VR videos of this immersive experience will be part of a regional contest aimed at increasing environmental awareness and educating on more sustainable choices.