Axiata showcases the potential of modern technology in heartwarming Raya film

Axiata Group’s Hari Raya film titled “Project Eid” features a technologically-savvy young girl named Adila who uses technology to bring her family closer together.Partnering with creative agency M&C Saatchi, Project Eid is Axiata’s first Raya film. The telco aims to showcase the fullest potential of modern technology and innovation in creating meaningful, uplifting interactions and experiences across communities, whilst also inspiring and advancing cultural connections for its festive communications in 2019.The story unfolds as Adila and her family prepare for the last iftar of Ramadan, but is missing Adila’s brother who could not be there due to work commitments. Adila then used her technological skills to program a robot to send over a gift, as well as a message, for her brother in the city.Project Eid has gotten over 289,466 views on YouTube since its debut on social media on 27 May. It has also garnered positive online responses from Malaysians on its social channels, with netizens commenting that the film is “awesome”, “sweet”, and the “best”.https://www.youtube.com/watch?v=NR0J0R9gMHACampaign credits:Client: Axiata Group BerhadCreative Agency: M&C Saatchi MalaysiaExecutive Creative Director: Marzuki MaaniExecutive Producer: Evelynn TanGroup Creative Director: Darren LeeCreative Group Head: Dave SandhuSenior Art Director: Adzam BahrinSenior Account Director: Nailul AliDigital Associate Account Director: Lee Wei NeeDigital Account Manager: Charmaine OoiDirector: Nadiah HamzahExecutive Producer: Muhammad BahirProduction Company: Another PlanetDOP: Eric YeongMusic: Teoh Eng HooiEditor: Ajay KumarPost Production: Meccanica EFXRead also:Axiata’s ada partners VMLY&R to provide data insights for clientsAxiata Group and Telenor to merge operations in AsiaCelcom Axiata ties up with Huawei for 5G Innovation HubCelcom Axiata says high-value customers contributed positively to businessSingtel inks partnership with Axiata Digital to grow cross-border payments