AXA Insurance picks PR partner for Singapore

Insurance company AXA Insurance has appointed MSL as its new PR partner in Singapore, following a pitch in April 2018. The incumbent on the account is Asia PR Werkz which was invited to pitch but did not participate. Asia PR Werkz declined to comment further on Marketing’s queries.MSL Singapore will be responsible for public relations in the areas of thought leadership, executive profiling and media relations, with fundamental focus on brand building, generating awareness and increasing engagement.The agency will work with AXA to continue to establish its reputation in Singapore, by building on its commitment to empower customers and the community to live better lives. According to head of marketing Diane Yap, MSL demonstrated its understanding of the company's mission to protect and empower people, and the type of collaboration model it wants to develop with its PR advistors."We are pleased to have appointed them as our PR partner, and look forward to creating and executing new and innovative ideas with them," Yap added.Last year, AXA appointed Jean Drouffe as its new CEO in Singapore, taking over from Doina Palici-Chehab. Drouffe focuses on growing the business in Singapore, and his job scope encompasses the life, general insurance and health businesses locally. It also named Gordon Watson to the role of CEO, Asia, AXA last year.