AWARE and Kinetic Singapore’s moving new spot for single parents [VIDEO]

AWARE, Singapore’s gender equality advocacy group, launched a new campaign called, #asinglelove. The campaign looks to support and empower single parents and their families.

The campaign was created by local agency Kinetic Singapore. The campaign starts off by releasing a thought-provoking video then emphasising on attitudes towards single parents. The video features interviews with single mothers as well as responses from the general public.

A website has also been created for the campaign to

As part of the campaign, a family carnival will also be held on 12 March at Hong Lim Park which consists of various attractions and freebies for families.

The fair is supported by partners including High Commission of Canada, NTUC FairPrice Foundation, Swensen’s, Twelve Cupcakes, BooksActually, Chewy Junior, Freedom Cups, Funzing, Chapter Zero, and The Open Centre.

“A single parent is no less a parent,” said Jolene Tan, programmes and communications senior manager at AWARE. “Unmarried, divorced or widowed, single parents and their children are part of society they deserve inclusion and support to meet their needs, no less than any other families.”

Carolyn Teo, founder of Kinetic Singapore said: “Too often have we been dependent on the government to initiate change. With #asinglelove, we want to start from the ground up.”



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