Ong Yi Xuan

10/19/2018 Fri 09:18 in APAC by Ong Yi Xuan

The Master Report: Unwrapping loyalty for the Gen Z Consumer

With Gen Z on its way to becoming one of the most dominant consumer groups, find out more on how brands can either reap ... » More

10/17/2018 Wed 09:55 in APAC by Ong Yi Xuan

The competition is real and intense! And, to differentiate themselves, banks need to center their offering on core custo... » More

09/03/2018 Mon 10:07 in Singapore by Ong Yi Xuan

Do not miss the case study from SingPost on how AliExpress win over customers’ attention with 'one look, one action, a... » More

08/17/2018 Fri 10:13 in Asia Pacific by Ong Yi Xuan

Do not miss the electrifying highlights of the sixth Loyalty & Engagement Awards that happened on 13 July 2018 at Shangr... » More

08/07/2018 Tue 10:04 in Asia Pacific by Ong Yi Xuan

By using storytelling to effectively share the real-time data, it will let consumers and management lower their shield a... » More

08/01/2018 Wed 10:24 in Malaysia by Ong Yi Xuan

Acquiring a new member to your loyalty programme is a great sign of growth; it’s a sign your member base is getting la... » More

07/30/2018 Mon 09:39 in Malaysia by Ong Yi Xuan

With loyalty a priority for most brands today, we take a look at some of the different tips and tricks brands need to em... » More

07/27/2018 Fri 15:33 in China by Ong Yi Xuan

Combining hard data with soft insights, brands can gather social intelligence to inform or recalibrate their marketing s... » More

07/09/2018 Mon 16:07 in Malaysia by Ong Yi Xuan

Time, effort and hard work of Malaysia’s finest agency professionals have produced the best campaigns and ideas in the... » More

06/25/2018 Mon 12:22 in Singapore by Ong Yi Xuan

Catch the stars of the night as they emerged triumphant in Marketing magazine’s longest running award show for agencie... » More