Australian wine brand pushes consumers to chase their dreams

Australian winery Wolf Blass has launched a new brand campaign celebrating those who boldly chase triumph, with the all new “Here’s to the Chase” creative platform.

This campaign is the first brand relaunch executed by the brand working with J. Walter Thompson since the agency was appointed as Treasury Wine Estate’s global marketing services provider in February this year. The campaign will launch with a 60 and a 30-second TVC supported across multiple channels including TV, print, digital and in-store.

Wolf Blass global brand director, Angus Lilley said: “ ‘Here’s to the Chase’ focuses on celebrating those who boldly back themselves, a trait that often separates those who dream and those who achieve. Something that our founder Wolfgang Blass himself is a strong believer of, and something we felt was well worth raising a glass to.”

J. Walter Thompson creative director, Jarrod Lowe said: “It’s wonderful that a brand whose entire ethos is built on entrepreneurial spirit, is bringing not only their pursuit of triumph to life, but also celebrating others who share the same drive. As one of Australia’s leading wine brands, it is vital that this relaunch connects with new markets and audiences, while continuing to pay homage to the rich history of the brand”

Watch the video here:

Campaign credits

Global Brand Director: Angus Lilley
Creative Directors: Jarrod Lowe/ Tim Holmes.
Copywriters: Jarrod Lowe/Michael Mulcahy
TV Producer: Sandi Gracin
Account Team: Hazel Tiernan/Jessica Johnson
Production House: White House Films
Director: Rob Stanton-Cook
DOP: Aaron McLisky
Producer: Annie Schutt
Post Production: The Butchery
Online Production: The Refinery
Sound: Front of House – Phil Kenihan
Media: Starcom

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