Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Australian wine brand pushes consumers to chase their dreams

share on

Australian winery Wolf Blass has launched a new brand campaign celebrating those who boldly chase triumph, with the all new “Here’s to the Chase” creative platform.This campaign is the first brand relaunch executed by the brand working with J. Walter Thompson since the agency was appointed as Treasury Wine Estate’s global marketing services provider in February this year. The campaign will launch with a 60 and a 30-second TVC supported across multiple channels including TV, print, digital and in-store.Wolf Blass global brand director, Angus Lilley said: “ 'Here’s to the Chase’ focuses on celebrating those who boldly back themselves, a trait that often separates those who dream and those who achieve. Something that our founder Wolfgang Blass himself is a strong believer of, and something we felt was well worth raising a glass to.”J. Walter Thompson creative director, Jarrod Lowe said: “It’s wonderful that a brand whose entire ethos is built on entrepreneurial spirit, is bringing not only their pursuit of triumph to life, but also celebrating others who share the same drive. As one of Australia’s leading wine brands, it is vital that this relaunch connects with new markets and audiences, while continuing to pay homage to the rich history of the brand”Watch the video here:https://youtu.be/fVhSY_pxoR4Campaign creditsGlobal Brand Director: Angus LilleyCreative Directors: Jarrod Lowe/ Tim Holmes.Copywriters: Jarrod Lowe/Michael MulcahyTV Producer: Sandi GracinAccount Team: Hazel Tiernan/Jessica JohnsonProduction House: White House FilmsDirector: Rob Stanton-CookDOP: Aaron McLiskyProducer: Annie SchuttPost Production: The ButcheryOnline Production: The RefinerySound: Front of House – Phil KenihanMedia: Starcom

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window