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Auditoire sets foot in Hong Kong

Auditoire, a global event agency as part of TBWA, has opened an office in Hong Kong to serve as an international hub for its global network.

Headquartered in Paris, Auditoire has been operating in France for the last 26 years. The event agency produces more than 250 events a year and consists of five offices in Paris, Shanghai, Singapore, Dubai and Doha.

Its growth in Greater China accounts for 20% of the agency’s global business, making the development of an office in Hong Kong an imperative action to reinforce Auditoire’s global presence in Asia-Pacific.

Cyril Giorgini, Auditoire Worldwide CEO, said: “The establishment of Auditoire China in 2006 reflected our conviction and strategy of offering world class experiential marketing services to clients in the Chinese market.

“Almost ten years later, our growing presence in this market makes extending our services to Hong Kong an indispensable action to better serve our clients in the region”.

Béryl Bocquet (pictured), having recently moved to Hong Kong with her family, will be joining Auditoire as general manager for the Hong Kong office.

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