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Audi unveils first locally-produced TVC

With its performance in the local market gaining momentum, Audi Hong Kong has unveiled its first locally-produced TV commercial to highlight its brand value of “progressive”.

Created by Tai Ping Advertising and brokered by media agency MediaCom, the campaign aims to generate awareness on three of its iconic models including A8L, SQ5 and R8 Spyder, and reinforce its position as a fashionable and metropolitan auto brand.

Created last week the campaign runs under the tagline “Progressive. Like Audi. Like You”.

The one-minute spot will be displayed on various channels from online, mobile and OOH media (CITIC Tower).

“Progressive is Audi’s most important brand value and differentiates us from our competitors,” Reinhold Carl, managing director of Audi Hong Kong, said.

“We see the same progressive value in Hong Kong people and the new TVC is to demonstrate the energetic, progressive and forward thinking spirit.”

The campaign will run until the end of the year but may extend until Q1 2015.

Creative agency: Tai Ping Advertising Company Limited
Creative director: Bon Chiu
Production house: COT Limited
Production director: Bowie Yiu
Media agency: MediaCom Limited

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