Audi Singapore uses wearables in latest campaign

Publicis Singapore has tapped on wearable technology in an effort to turbo-charge the Audi Sport Driving Experience. Over 1,000 drivers will have their heart rates and skin moisture levels tracked real-time through wearable device as they make their way through a specially re-created race track in the latest Audi Sport models.Participants will get personalised one-on-one coaching from experienced Audi driving instructors as they try their hands on the latest Audi technologies.The team at Publicis Singapore further created an emotion dashboard where drivers are able to witness the adrenaline rush as they get behind the wheels of the latest Audi R8 V10 plus and other models in the Audi Sport series.Read Also: Audi sets hearts racing with daring new campaign for R8The Audi Sport Driving Experience is part of a wider initiative by Audi and Publicis Singapore to enhance user experience through digital technology. The brand and agency co-developed a mobile app and headset as part of its SG50-commemoration brand campaign in 2015. The campaign, A Drive Back in Time, brought over 6,000 Singaporeans on a nostalgic virtual tour of Singapore in 1965 while being driven in an Audi A6.