Audi India picks BBH

Audi India has chosen BBH as its lead advertising agency in India, following a multi-agency pitch which took place towards the end of 2018. BBH India will lead Audi’s brand communications across mainline, experiential, activations, digital and social media. The appointment comes as Audi looks to its next phase of growth in India and is looking to its communications strategy to help fuel that growth.The global partnership of these two companies goes back 37 years with Audi being BBH London’s founding client in 1982. The alliance birthed the iconic line and ethos ‘Vorsprung durch Technik’ (lead by technology).Rahil Ansari (pictured), head of Audi India said: “While finding a partner, we were looking for someone that understands modern India and brings energy and disruptive thinking to the table. Audi and BBH have had a great partnership globally and the India team demonstrated a deep understanding of the local market and were able to translate that into exciting work across the consumer journey."“We hope, along with Audi India, our bespoke, cross-functional, integrated team will help in crafting work throughout the customer journey. We look forward to a great partnership and the opportunity to bring to life the idea of progress through insightful stories and surprising technology,” Russell Barrett, chief creative officer of BBH India added.