Audi Hong Kong has opened a new concept store, the “Audi Innovation Space” as its latest initiative to drive digital transformation. Following the success of the brand’s pop-up store at Pacific Place last year, this automotive experience concept store takes customers on a visionary tour with VR devices, allowing exploration of Audi’s full range of models.
Located in the Festival Walk shopping mall, the concept store aims to bring customers closer to the future development of digital and technical innovations with an innovative retail experience, showcasing the brand’s dedication to cater to an ever-evolving business environment.
Visitors will be guided by onsite Audi product specialists, previewing future car concepts – including the development of a 100% electric car and revolutionary driverless technology – alongside the latest Audi model A7 Sportback.
In addition, visitors will be able to create customised cars from over 40 Audi models, by matching their favourite body colours, interiors, and exterior modifications. Through the immersive VR experience device, visitors can view every detail of their crafted Audi vehicle and take it for a virtual spin in any of their favourite locations.