Singapore-based integrated communications agency The Ate Group has garnered seven PR clients within the last three months, five of which are from the lifestyle space and two from the F&B industry.
Its new clients include TaF.tc (The Academy of Fashion Professions), whole body cryotherapy chain by ONLY Absolute Zero, Ingram Micro Inc, educational initiative Worlds of Healthy Flavors Asia, distributor of global, fragrance and cosmetic brands Luxasia, Southern Louisiana style seafood restaurant, Crab in Da Bag and Hong Seh Motors (HSM) the official importer of Maserati Cars in Singapore.
TaF.tc, Ingram Micro Inc, Luxasia and Hong Seh are accounts that Ate is working on a project basis, with a range of three to four months. The other three accounts are on a retainer basis. The Ate Group will handle media relations, press releases, media pitches and campaigns for all seven clients.
The Ate Group declined to comment on the worth of each account.
Ate was recently in the spotlight for a scuffle with former staff, with the agency taking legal action against three former senior staff who it accuses of soliciting their own businesses while still employed at Ate.