Ate Group bags duties for Rosewood Hotels and Potato Head Family

Rosewood Hotels & Resorts and Potato Head Family have appointed The Ate Group for PR duties.Rosewood currently manages 18 one-of-a-kind luxury properties in 11 countries, including some of the world’s most legendary hotels and resorts, such as The Carlyle, A Rosewood Hotel in New York, Hôtel de Crillon — a Rosewood Hotel reopening this year in Paris — as well as new classics such as Rosewood Beijing, the brand’s first Asian property which opened in 2014. This year will also see four openings in Asia in Phnom Penh, Sanya, Luang Prabang and Rosewood’s first Southeast Asian resort in Phuket.The Ate Group will also be responsible for brand and strategic communication services for the Potato Head Family. The hospitality and lifestyle company — renowned for the internationally acclaimed Potato Head Beach Club and Katamama in Bali — opened its first venture outside Indonesia in Singapore in June 2014.The agency also hired Sharon Lim, the former editor-in-chief of ELLE Singapore. She has also joined the team as strategic content director. Lim brings with her over 25 years’ extensive experience in newspaper, magazine and online media work. For 12 years, she was the Editor-in-chief of ELLE Singapore, where she led a dynamic, integrated print-digital content team that was also well-versed in radio and TV content work.