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ASUS picks e-commerce partner for SG market

ASUS has appointed SmartOSC to be its e-commerce partner. This was part of ASUS’ strategy to differentiate and enhance its offering for the Singapore market.  SmartOSC will work closely with ASUS team to provide consulting, user-centric experience design, technical implementation and integration services. After launch, the website is said to be the “one-stop” shopping destination for both B2B and B2C customers.

Customers will be able to order a wide range of product available across ASUS distribution network, and there will be options to build customised gaming hardwares from its Republic of Gamers (ROG) product line. Emma Ou, country manager of ASUS Singapore said that the current ASUS’s website allows customers to explore its range of products and the e-commerce site will deliver a “more convenient and immediate” shopping solution on top of its brick and mortar stores at itsbrand stores and authorised retailers.

“Hosting our own e-commerce site is also aligned with our ongoing effort in providing our customers a seamless O2O shopping experience and an attractive rewards programme. Throughout the entire pitching process, SmartOSC demonstrated a holistic view of our requirement and passion for our brands. We get great ideas and constant feedbacks from their team for realising our vision,” she added. 

“ASUS is exactly the kind of ambitious partner SmartOSC is excited to work with. It gives us the opportunity to think out of the box and work on a project that goes beyond conventional requirements. We are confident that our e-commerce expertise and technical capability will make us a genuinely valued partner to ASUS,” Thai Son, CEO of SmartOSC said.

According to Statitstica’s research on Singaporean consumer e-commerce market, electronics and  media is currently one of the leading e-commerce verticals accounted for 26% of total revenue. With user penetration is at 68% in 2018 and expected to hit 72% in 2022, e-commerce is an opportunity for brands and retailers. Moreover, the report also said that Asia contributed to approximately 80% of all B2B e-commerce volume worldwide in 2017 and Southeast Asia is proving itself to be an attractive B2B procurement market in the region. 

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