Asus appoints Edelman Indonesia

After months of competition, ASUS Indonesia has appointed Edelman Indonesia as its digital agency to handle the company’s mobile devices.ASUS is planning to push more adoption through its ZenFone2 smartphones and ZenPad tablets.Edelman Indonesia will develop concepts, localise global contents, and partner key digital influencers in launching the already successful ZenFone2 and ZenPad products.Its first campaign for Zenfone 2, #Zenpirasi , encourages people to share their inspirations and moments others cannot see but can connect with.“Edelman came back with deep understanding of the local digital scene and proposed us insightful creative concepts that perfectly suit the brand. Indonesia is a priority market for us and we are confident that this collaboration will be fruitful and contribute to our growth,” Rex Lee, ASUS general manager for the Asia Pacific market, said."ASUS is a fantastic brand enjoying massive growth in Indonesia. We are really proud to be its partner and have the opportunity to develop and create innovative campaigns for a really innovative brand,” said Julien Courant, Managing Director for Integrated Brand Communications at Edelman Indonesia.The appointment, said the agency, represents another step forward in its plans to 'transform' from a PR agency into an integrated communication services firm with digital at its core.