Astro's CNY trade roadshow concludes

Astro has just completed its annual Chinese New Year roadshows as a part of its trade campaign to reinforce the company’s proposition among advertisers.“Prosper with the Winning Horse” roadshow visited 10 agencies where the on-ground crew gave away merchandise/toys and conducted games. This yearly campaign is for Astro to share its CNY programme line-up and upcoming shows for advertising opportunities.“The Chinese audience has always been our strength, although we’ve enlarged our Malay viewers aggressively in the past five years,” said an Astro spokesperson.“With 17 dedicated channels targeting Mandarin, Cantonese and Hokkien speaking Malaysian-Chinese, today we have over 67%  of Chinese viewers rarely tune into free-to-air TV, as they get what they want on Astro. 2014 will see more content innovation across multiple media platforms to continue to touch the hearts of Malaysian Chinese community.”