Astro Radio grabs 77.8% market share of Malaysian radio listeners

Astro Radio has grabbed a market share of 77.8% of the country's radio-listening audience, said the latest GfK Radio Audience Measurement (RAM) survey. According to the study, Astro Radio's listeners has reached up to 15.6 million every week throughout its nine brands.Datuk Jake Abdullah (pictured), CEO of Astro Radio said, digital fan base is also growing, with social media proven to be a great platform to engage with its fans.He said that delivering content in this digital age means, engaging with listeners through various interactive platforms that drive talkability and social engagement."Platforms like these enable us to build a community of fans centered on tastemakers, such as ERA fm’s Johan, Haniff and Ray, MY FM’s Jack Lim, Mei Yan and Jeff Chin, and The New hitz Morning Crew Jay, Arnold and RD who are household names," he said.He added, "We are delighted to share that ERA fm, hitz fm, MY FM and THR Raaga are once again the number one radio brands in their respective language, while THR Gegar retains its leading position in East Coast.""As a result, we gained over 13.4 million social media fans, and our posts reach over 6.7 million people daily. Our nine radio station websites are visited by 7.6 million Malaysians on a monthly basis, while our digital listenership recorded over 17 million streaming sessions,” Abdullah said.