Astro personalises TV viewing experiences for Malaysians

Astro has launched a new offering which allows Malaysian consumers to pick their favourite shows and watch instantly on TV and a device and personalize their TV experiences.According to Dato’ Rohana Rozhan, chief executive officer of Astro said the move comes as Malaysians are now becoming more “sophisticated consumers, increasingly online and connected, increasingly plugged into the digital grid, increasingly watching content outside the home, online and offline.” She added that today there is a rising demand for Video on Demand services.OD is available to Astro customers through an Internet-connected Personal Video Recorder (PVR) at home, or via Astro on the Go (AOTG) on a smartphone, laptop or tablet, with options to suit different needs and every budget. Non-Astro customers can also enjoy our OD content via AOTG."There has been a major shift in content consumption trends," added Dato' Rohana."Our next growth focus is to cater to the content needs of every individual within the households, what we call the 'individual space', the ‘smart device space’, and the ‘in home and mobile spaces’. It's a group that we hope to grow from around from 800k registered individual users currently to more than three million in five years.”To encourage more on demand entertainment viewing, Astro is targeting 500k connected PVRs by year end from its current 181k connected boxes. It also aims to increase total AOTG downloads from 1.8 million currently to reach 2.5 million by year end. Astro also aims to increase viewership of active users from 140 minutes weekly to more than 180 minutes by year-end.Dato Rohana added that Astro has taken a leap forward in the delivery of On Demand content by leveraging on the cloud eco system which provides the company with the ability to scale up its OD catalogue easily.