Astro strikes programmatic video partnership with Telaria

Astro has tied up with computer software platform Telaria to ensure live TV inventory is made available programmatically through Astro GO and Astro's live streaming player.As Astro's preferred video management platform (VMP), Telaria will enable advertisers to reach Astro's audience across multiple screens with the benefit of advanced audience insights, including Astro’s first-party data segments, and content-level targeting. Using Telaria’s VMP, Astro will be able to gain greater control and insights into inventory and demand data to make informed decisions about its business. Astro will also have access to live reporting and real-time diagnostics within the VMP, enabling teams to troubleshoot in sub-seconds.Telaria connects premium publishers with differentiated demand through curated inventory packages and a dedicated buyer UI and deal library. Headquartered in the US, Telaria has 13 offices worldwide across Asia Pacific, Latin America, Europe, Middle East and Africa, and North America.Andy Yap, VP digital adex at Astro, said the partnership will  enable advertisers to better reach audiences everywhere they are watching."As a video-first company, it is vital to us that our customers maintain a great viewing experience and we have confidence that Telaria has the right tools and capabilities that will enable us to transact with advertisers more efficiently while delivering that high quality experience for our viewers. We’re excited to work with Telaria to maximise the value of our unique inventory and audience," Yap said.“Our technology opens new revenue opportunities for our publishers while also addressing the hurdles they may have to overcome as the media landscape evolves. With Astro’s vote of confidence in our platform, we are excited to continue delivering superior results," Kevin Smyth, general manager, SEA at Telaria added.(Photo courtesy: 123RF)