Astro and Maxis partner to offer bundled broadband and content

Astro and Maxis have tied up to offer bundled broadband with content. Astro will be launching new bundles of 30mbps and 100mbps broadband and content products for its customers today and the full suite with higher broadband speeds in due course.The strategic partnership occurs at a period where there is demand for converged connectivity among consumers, as well as multi-play propositions that bundle connectivity, content and service. The partnership leverages both companies’ strengths to bring greater value and benefits for its customers. At the same time, the collaboration aims to create new revenue streams and unlock new markets by maximising the talent and resources at both companies, while driving scale and efficiency.Astro's CEO Henry Tan said customers will see significant value and benefits from this proposition which brings compelling content with high-speed fibre connectivity. "The partnership will provide our customers better connected experience especially for On Demand viewing, allowing them to enjoy over 50K shows via set top boxes and on mobile devices," Tan added.Meanwhile, Maxis CEO Gokhan Ogut said the telco is highly motivated by the demands for great connectivity behind its Fibrenation campaign, as more Malaysians show themselves to be digital natives."We are now seeing a demand for more family-oriented offerings and a wider range of digital services. This is a new era of connectivity – Convergence. Our new partnership with Astro will give our customers another reason to choose Maxis Fibre and accelerate our convergence strategy by offering fibre to even more homes in Malaysia," he added.