Thai F&B company Asiatic Agro Industry has appointed Maxus to handle the media account for its CocoMax product for a period of one year starting January 2016.
Maxus was appointed to help the brand in not only media planning and buying duties, but strategy development and research for the brand.
“Maxus Singapore was appointed to build up CocoMax’s relationship media which is focused on building more profitable relationships between consumers and brands. It combines the disciplines of communications planning and customer relationship marketing with real-time data analytics,” said Warongrong Tunkham, marketing director of Asiatic Agro.
“We would like to give many thanks to Maxus Thailand which truly resonated their global and local competency that helped our CocoMax brand and helped boost international scales as well,” she added.