AsiaOne enters into content and sales partnership with LifestyleAsia.com

AsiaOne the aggregator of local, regional, and international news from Singapore Press Holdings (SPH) - has entered into a content and sales partnership with LifestyleAsia.com. The partnership is set to enhance the luxury lifestyle content on AsiaOne.Readers of AsiaOne will have access to more news and inside stories of the exquisite high life. Through the new content partnership, readers can visit LifestyleAsia.com directly via AsiaOne's landing page. In addition, select content from LifestyleAsia.com will also be published on AsiaOne's homepage.In terms of advertising, SPH's strong sales force will now sell advertisements on behalf of LifestyleAsia.com to SPH's clients whilst LifestyleAsia.com will continue to service its own existing luxury clients. Furthermore, SPH will bundle LifestyleAsia.com with Asiaone.com along with other SPH titles such as the digital editions of The Straits Times and the Business Times in order to offer clients an even wider audience, not just in Singapore but also in Hong Kong, Malaysia and Thailand.Richard Nilsson, founder and director of LifestyleAsia.com, said: "We’re excited about this partnership which will dramatically increase the reach and exposure for our rich content offerings, not just for Singapore but also the rest of Asia. This will further strengthen our first-mover advantage and subsequently our positioning as the pioneer and leader in Asia’s online luxury lifestyle publishing space."Tan Su Lin, deputy head, digital division, SPH, said: “SPH Digital Division is pleased to collaborate with LifestyleAsia.com to engage the sophisticated and high net-worth audience in the online luxury media space. LifestyleAsia.com’s pioneering position in publishing luxury lifestyle content complements AsiaOne’s rich content to satisfy readers' appetite locally, as well as in the region."She further added that with this partnership, SPH Digital Division is "well-positioned to provide the ideal platform for luxury advertisers to capture the affluent online users in this exclusive space of luxury living, fashion, travel, dining and entertainment."