Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Asia Miles creates priceless memories for travellers

share on

Cathay United Bank Asia Miles co-branded card has launched a new campaign in Taiwan with a pioneered concept of “journey accelerator”, emphasising the card not only allows travellers to earn miles with fewer spending, but also brings them a priceless experience.Targeting younger and more affluent frequent travellers, the 30-second TVC features a young couple travelling the world’s spectacular spots in unconventional ways at light speed, creating “priceless memories” for a lifetime.Behind the campaign is McCann Taiwan. Its creative director Chris Chen said the campaign aims to explore the meaning of travelling.“This young and affluent group is looking for unconventional destinations and extraordinary experiences. For them, travelling is not about buying souvenirs or taking photos, it is all about the crazy things they have done and the exciting moments.”This campaign will run until October.Credits:Client:Cathay United Bank Asia Miles co-branded cardAgency: McCann TaiwanCreative Director: Chris ChenSenior Art Director: Jerry YangCopy Writer: Parris ChouProducer: Joshua HuangAccount Director: Karina ChenAccount Manager: Fendy Lee

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window