Jasper Ren

Jasper Ren

Head of trade marketing & ecommerce

Reckitt Benckiser Hong Kong

Jasper Ren is the Head of eCommerce and Trade Marketing of Reckitt Benckiser Group (RB) Hong Kong. With a passion to drive retail market transformation, Jasper established the company’s eCommerce business from scratch, leading the success in reaching the #1 FMCG company in HK eCommerce world.

Jasper also lead the team of trade marketing to define channel and category strategy, provides effective support to sales team, and ensures 4P excellence in the trade. Meanwhile, Jasper manages a sales team for RB Healthcare business.

Prior relocation to Hong Kong from Beijing 5 years ago, Jasper was part of China RB business for 3 years and supported the Durex eCommerce business establishment in China.

Jasper is open-minded, eager for growth, and always welcome different perspective to come in life.
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