Alex Misseri

Alex Misseri

Head of digital transformation and revenues

Bluebell

As Head of Digital Transformation and Revenues, Alex Misseri is the lead digital support of Bluebell local business units across Asia. He develops the digital ecosystem of the Group to accelerate the growth of Bluebell Brand Partners, increasing their online presence and sales.

Alex has been devoted to building digital businesses and experiences for the past 12 years. First in Shanghai where he founded an eCommerce startup, before moving on to become Senior eCommerce Manager for Etam. He then moved to SapientRazorfish (Publicis Group) as SVP of Retail & Commerce for 4.5 years.

Featured on Campaign Asia’s Digital China A-List for 3 years in a row, Alex is also a digital advisor and investor for several startups in Silicon Valley and China.

Now based in Hong Kong, Alex also enjoys various outdoor activities with his wife and 3 daughters.
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